Serato Audio Research is a software company headquartered in Auckland, New Zealand, that specializes in signal processing, production, and professional performance tools for DJs. Serato entered the DJ Controller market with the launch of ITCH, an application similar to Scratch Live but dedicated to supporting selected DJ Controllers. Serato's products are the dominantly used products in the American DJ market and a worldwide industry standard in DJing, utilized by the most renowned DJs in the world such as Cashmere Cat, DJ Premier, DJ Z-Trip, DJ Jazzy Jeff, Mix Master Mike, Damian Siurek, DJK and many more. Their feature product, Serato DJ, is an amalgamation of Scratch Live's DVS technology and the DJ controller support of ITCH, supporting popular hardware from international manufacturers.
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